Mall of America Gets Wrapped Up

Opened to the public in 1992 in the suburb of Bloomington in Minneapolis near the Twin Cities, the Mall of America (MOA) is he United States’ largest retail and entertainment complex as a 4.87 million square foot structure sitting in a plot of land 78 acres big — either 7 baseball stadiums or 32 Boeing 747s would fit inside. Attracting 42 million visitors annually, MOA houses 520 shops, an indoor amusement park with 27 rides, an indoor aquarium, a 14-screen movie theater, and even a chapel that weds over 300 couples every year. In other words: it’s big, it’s bombastic, and, um, it’s big. Yesterday, MOA introduced its new identity designed by Minneapolis-based Duffy & Partners.The creative process recognized the equity found in the star of the original logo