Meet the Bread Man from Down Under

Atlanta Bread Co., hailing from, you guessed it, suburban Atlanta, is a casual bakery-café franchise offering fresh, quality food fast. Originally started as a small sandwich shop in 1993, the company has since franchised into approximately 100 locations in 24 states. As they have expanded, Atlanta Bread has not only enhanced the retail experience of their cafés, but updated their brand identity as well — a process they have been slowly rolling out over the past few months, here is an early look at the change.The old Atlanta Bread logo was a very heavy mark consisting of detailed wheat stalks (indicative of both bread and baked goods) rendered on a black background, with a roughened yellow border frame that divided it into two, almost equal halves. The typeface, America