Mercado Libre

About: (Est. 1999) “MercadoLibre.com (literally “free market” in Spanish) or MercadoLivre in Portuguese (Brazil, Portugal) is a website dedicated to e-commerce and online auctions. It is eBay’s Latin American partner. MercadoLibre is Latin America’s number-one e-commerce site. It is currently present in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Peru, Portugal, Panama, Uruguay and Venezuela.” (Source: Wikipedia) Design by: Imaginity. Ed.’s Notes: No es bueno. Exposed grid and step-by-step devolution of Helvetica below (or after the jump). Relevant links: Imaginity case study. News story about their $10-million media buy. Select quote: “We have refreshed and modernize the identity whilst retaining the