Mike and Ike
About: (Est. 1940) “Mike and Ike is a brand of fruit-flavored candies by the company Just Born, Inc.. Mike and Ike are oblong, fruit-flavored, chewy candies that come in several colors and varieties including: cherry, orange, lime, lemon and strawberry. In April 2012, the company announced a new ad campaign based on the premise that the characters of Mike and Ike are “splitting up” due to “creative differences”; boxes of the candy will show one or the other name scratched out. The development is intended to capture the interest of younger consumers. In 2013 the company announced Mike and Ike would reunite. In addition to a redesigned logo, the media campaign will also feature a movie style trailer which will appear in national cable TV commercials in June of 2