Minsk Gets in Line

Established in 1067, Minsk is the capital and largest city of the Republic of Belarus with nearly 2 million people — about 20 percent of the population of the country. Today, as described by the Minsk City Executive Committee, Minsk is “a modern, dynamic city, the largest transport and logistics center, a cultural and scientific center of the country” with high education standards, positive diversity, clean and green (as in parks and stuff), and mostly as a city on the rise. “Minsk,” however, share London- and Moscow-based agency INSTID, who have been working with the city on its new identity since August 2012, “lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradit