Mmm… Twisted Plastic

The first time I noticed the Movistar logo was on a trip back to Mexico City a few years ago. After a long plane ride, arriving at smoggy, traffic-laden Mexico City can be almost hallucinogenic, and not in a good way. Printed massively on a billboard I just couldn’t understand what that thing was. Sure, it was an “M” but why was it contorted like that and rendered in what looks like the kind of stuff aliens implant on the people they abduct? Never mind that, who chopped off the top of the “t”? Little did I realize that Movistar is one of the largest mobile service providers in the world, with its strongest presence in Spain where it has over 20 million customers, and it is owned by the Spanish conglomerate Telefónica, which provides phone and mobile ser