Monospace Theatre

Griffin Theatre Company is a new writing theatre in Sydney, Australia — that is, it focuses on producing newly written, original plays. A risky venture in a world where producers can put the Wizard of Oz on stage Monday and order their yacht on Tuesday. Approaching thirty years in business and looking to refurbish their facilities, the Company decided to rebrand, generate new interest in their brand and loosen the purse strings of donors in these troubled economic times. Turning thirty can be stressful, gone are your twenties, those promise filled days of limitless potential. Being 2009, it means all the 30-year-old brands for the next decade were designed in the 1980s, that terrible decade where good taste hid under a rock, cowering in fear. This new identity doesn’t cower in