Moss, Type Apropos

Now that the link-hype has died down and every design blog has pointed to Creative Review‘s exposé — which you should read to get the details, since there is nothing else to add or go by — of Peter Saville‘s logo design for Kate Moss I thought this would be a good time to discuss. With Moss’ clothing collection ready to launch on May 1st through British fashion enabler Topshop, and a myriad of other brandable opportunities stemming from Kate’s seemingly impossible rebirth the need for a unique identity was inevitable.So how in the world do you brand Kate Moss? How do you capture her chameleon-like looks, almost tripolar personality and indelible contribution to the fashion world? Typography, indeed, seems the only way out without falling into trit