New Logo and Identity for Louisa Parris by Manual

Established in 2011, Louisa Parris is the eponymous womenswear label of the London, UK-based fashion designer who is, as she states, “dedicated to colour, line and drape”. Creating elegant, ready-to-wear garments, many of the label’s best-selling offerings are developed to be one size, designed to flatter all body types and shapes. Paired with luxurious fabrics, Louisa’s collections stand out thanks to her signature bold geometric patterns and compositions that are equally stunning in vibrant color combinations or monochromatic approaches. Recently, Louisa Parris introduced a new identity designed by San Francisco, CA-based Manual. To develop the identity, we researched a wide variety of materials to establish an understanding of Louisa Parris’ influences, ideas and