New Logo, Identity, and Packaging for Simris by Snask

Established in 2010, Simris Alg is an agribusiness — a good description of which is “agriculture conducted on commercial principles, especially using advanced technology” — growing and harvesting algae in Sweden. One of Simris innovations is the ability to extract the popularly healthy Omega-3 fatty acids from algae, usually found in fish oil, and this year, Simris is launching its first line of consumer products that include a range of Omega-3 supplement pills and other “super foods” like spirulina, chlorella, and other algae-based powders. The new identity and packaging have been designed by Stockholm-based Snask. Logo detail (top) and secondary logos. The previous logo was not too bad; someone had a good concept of making a serious-looking wordmark wh