MuchForgotten Logo

Launched in 1984 and commonly, but perhaps not too affectionally, referred to as the MTV of Canada, MuchMusic is a television channel devoted to music. Much like MTV, MuchMusic has also transitioned into less music and more reality TV, scripted programming, and movies. Coinciding with the acquisition by Bell of CTV, MuchMusic parent’s company, the channel introduced a new identity that did away with its 15-year-old logo that had gained significant recognition. The old logo felt like a sticker you would find in the restroom of your favorite club and, if drunk enough, you would scribble “Fuck Yeah!” on top of it with a black marker. The new logo… is like a business card you would find in Martha Stewart’s bathroom. And it would be scented. The contrast in old an