Recycling Canadian Retro

The composite image above shows two things: To the left is the logo for the Canadian Broadcasting Corporation (CBC) designed by Burton Kramer in 1974, and the remainder of the image shows a photograph taken by Stefan Kraft in the London Underground of a current campaign for Stella Artois developed by Mother London with the help of Cristiana Couceiro. The campaign, titled “Recyclage De Luxe,” touts the Belgian’s beer commitment to the environment and its embrace of recycled production in their packaging. And somehow, taking a beloved and well known Canadian logo, disassembling it, and spraying it like retro fairy dust throughout this campaign helps carry Stella Artois’ message forward. Discuss. Thanks to Jesse Woodward for the tip.