Myspace Remains Immortal

Like Jason Voorhees, Myspace is back from the near-dead. Or, well, it’s going to be back. Soon. You just need to give them your e-mail at a new landing site to get an invite to join. After a brave, Hail Mary-like push in October of 2010 to reboot the social networking site with a new identity and functionality under the auspices of News Corp, Myspace crashed badly and was picked up by Specific Media, an interactive media company that “enables advertisers to connect with consumers in meaningful, impactful and relevant ways.” They were joined by Justin Timberlake, who was reported to “take an ownership stake and play a major role in developing the creative direction and strategy for [Myspace] moving forward.” The new creative direction and strategy are here. Yes