New Brand Campaign for Figma by COLLINS
First released to the public in 2016, Figma is a collaborative, vector-based web application and design platform for teams who build products together. Founded by Dylan Field and Evan Wallace, the revolutionary software has evolved to be one of the most efficient tools that allow anyone in the world to work together on the same design file, at the same time, without losing track of the most recent versions. Rising in popularity with the forced separation of teams during the pandemic, Figma, as most of you know, was purchased by Adobe recently for $20 billion. Before that happened, over the past year or so, Figma has been building its messaging around a brand campaign crated by COLLINS. It’s not hyperbole to say Figma has fans, not just customers. They’ve been thoroughly embraced by web and