New Identity and On-Air Look for FOX Summer of Stars by THRU

Broadcast in 2024, Summer of Stars was the overarching theme and broadcast name for FOX Sports coverage in the United States of this year’s double-whammy of the 2024 UEFA EURO and 2024 Copa América tournaments. With the two quadrennial competitions taking place in nearly the exact same dates — featuring the finals match for both on the same amazing Sunday — the frenzy for coverage was at an all-time high in the U.S., specially since the country hosted the Copa América. FOX Sports covered 78 live matches over 30 days. According to Forbes, the Euro Cup tournament averaged 1.68 million viewers on Fox and FS1, up 34% from 1.25 million on ESPN’s 2021 coverage and it became the most-watched Euro Cup on English-language television. Copa América averaged 1.42 million across Fox Sports,