Brand
2022Everybody Loves Saint Peter’s
As the Saint Peter’s Peacocks basketball team delighted audiences nationwide with its unexpected run in this year’s NCAA Tournament as a No. 15 seed that defeated powerhouse Kentucky, advanced to the Elite Eight — losing to North Carolina this past weekend — and gained national notoriety, even its design and uniforms have been getting national coverage as news outlets try to find further angles on what made this team so special. The identity was designed by Charlotte, NC-based VPCo and was Spotted on Brand New back in 2020.
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