O’Bay Giant

This isn’t a traditional identity project and it’s for a one-time use so it wasn’t quite right for a regular post on Brand New but it’s still worth a peek as there is a myriad nice things in this event branding by Ben Loiz Studio for the 2025 edition of the Hoop Bus Show Love Series — an “event series that brings together basketball enthusiasts of all ages and skill levels to celebrate the sport and give back to the community” — which took place in the Bay Area during last month’s NBA All-Star Week.