Brand
2016New Logo and Campaign for "Strength in Numbers" by Goodby Silverstein & Partners
“Strength in Numbers” is a fan campaign for the NBA’s Golden State Warriors — who won the championship last year and are well on their way to win it again this year — that started during last year’s playoffs and is being revamped for this year’s playoffs, with added meaning as the Warriors tallied a record-setting 73 wins in the season and its unanimously-selected MVP, Stephen Curry, made another record with his 402 3-pointers in a season. Logo detail. Logo animation. Stadium blanketed with t-shirts. Posters. You can make your own here. I wish they would let you type whatever you wanted instead of having to select from a drop-down of options. Commemorative print for Curry’s 402 3-pointers. Printed in a limited edition of 402.