New Identity and On-air Package for Channel 4 led by 4creative

Launched in 1982, Channel 4 is a British public-service television broadcaster and the flagship channel of Channel Four Television Corporation, a publicly-owned, commercially-funded public service broadcaster that manages four other “4”-related channels. Unlike its main competitors, the BBC and ITV, Channel 4 does not have in-house production so all of its programming comes from outside production companies with the goal to be “innovative, experimental and distinctive”. Its programming ranges from sitcoms to documentaries to reality TV (they launched Big Brother UK) to scripted dramas. At the end of September, Channel 4 introduced a new on-air identity led by its in-house team, 4creative, in collaboration with a bunch of Londoners: DBLG and SQUA for on-air package,