New Logo and Identity for All 4 by DixonBaxi and 4creative

Launched in 2006 (originally as 4 on Demand or 4oD), All 4 is Channel 4’s free on-demand service that provides access to the content of all of the network’s channels as well as exclusive content from partners like Vice and Adult Swim. The service is available on more than twenty platforms including browsers, mobile and tablet, and smart TVs and now counts with 18 million registered users. Last week, along with a revised iOS app, All 4 introduced a new identity designed by London, UK-based DixonBaxi in collaboration with Channel 4’s in-house team, 4creative. The visual identity rebrand, developed by Channel 4’s in house agency 4creative and branding agency DixonBaxi includes a new All 4 logo – a 2D version of the classic Channel 4 logo featuring a streaming bar