New Logo and Idents for Gold by DixonBaxi

First launched in 1992 as UK Gold and serving mainly to broadcast classic series from the archives of its owners, BBC and Thames Television, and part of the UKTV network since 1997, Gold (as it is now known) is a comedy channel “dedicated to celebrating the best of British comedy” broadcasting reruns of shows like Absolutely Fabulous, Bewitched, and Happy Days as well as original programming. This month, Gold introduced a new logo and idents created by London-based DixonBaxi. Positioning. The new “Pull Me” is an invitation to participate — more than a tag — it’s an active trigger attached to the content and real life — pull it and see where funny takes you.DixonBaxi project page Logo detail. It’s funny — ha! I guess that’s t