Three Disjointed Logos from UKTV

Britain’s UKTV is a network of nine channels providing every kind of content from gardening to drama, while providing a range of those channels with +1 timeshifts, meaning the same programming runs one hour later from its original. I mention this since the logo above is the new name and identity for what used to be UKTV Gold +1, and is one of three channels getting a new name and logo to be broadcast this coming October. Until now all UKTV channels — except for the Dave channel which dances to its own beat — followed the same brand architecture formula of using the lovely UKTV logo locked up with the name of the channel in Gotham, and when necessary, the “+1” identifier. I have to admit that I am not familiar at all with the content of these channels, nor the