New Identity and Packaging for YouTube Shorts Drive-thru Activation

First released in beta in 2020 and fully released in 2021, YouTube Shorts is a short-form video-sharing platform from YouTube, focusing on the creation and consumption of 15- to 60-second videos shot in portrait mode. In other words, yes, YouTube’s answer to TikTok, which, to be honest, is much better in its directness than whatever Instagram is trying to do. Anyway, as with other of its content, YouTube places a lot of emphasis on creators and has allocated a $100 million fund for 2021 and 2022 that will reward creators based on their Shorts content performance with the possibility of earning anywhere between $100 and $10,000 a month. YouTube Shorts can be accessed from your desktop’s home page, a dedicated tab on the YouTube app, and in each creator’s page a category fo