New Identity for A.C. Milan by DixonBaxi

Established in 1899, A.C. Milan is one of the most popular and successful football teams not just in Italy but abroad. Among its accolades are 18 titles in Serie A, the top league of Italian football, and 18 combined FIFA and UEFA trophies for continental and international competitions. A.C. Milan plays their home games in San Siro, aka Stadio Giuseppe Meazza, the largest stadium in Italy, with a capacity of 80,000 people. Recently, the team introduced a new identity designed by London, UK-based DixonBaxi. The identity celebrates the club’s iconic badge as a symbol of unity – a beating heart that connects millions. Fans and footballing gods have been kissing the club’s famous badge for a century. Respecting this heritage, we left the design untouched and used the iconic o