New Identity for Mekudeshet 2017 by Open

Mekudeshet, produced by the Jerusalem Season of Culture, is a series of artistic experiences that emanate from the city’s reality and seek to inspire that reality in turn. Each year toward summer’s end, we present a collection of original, interdisciplinary productions that draw inspiration from Jerusalem, take place in unconventional venues, and create a one-time-only artistic event that is city-specific, relevant to reality and transformative. Identity presentation. Each person is given a graphic based on their background. The graphic “brushes” for each person. Tracking each person’s location as they move around the city. Blending the paths. Posters. Totes. Catalog. Bottles.