New Identity for Mindflick by For Different

Established in 2013 by sports psychologists Dr. Mark Bawden, Dr. Pete Lindsay, and former England Cricket Captain, Sir Andrew Strauss, Mindflick turns performance psychology typically applied to sports and redirects it towards business applications. They create everyday tools that help individuals and teams thrive under pressure, adapt through change, and rise to the occasion when called upon. A big part of their platform is creating a shared lexicon for teams and leadership to communicate about mindset, performance, and better understand themselves and what is needed to perform and grow. Their system provides a new kind of psychometric that delivers real-time data that organizations can implement immediately. Mindflick’s ultimate goal is to help people unlock their potential, streng