New Identity for Prime Video by Pentagram

Prime Video is a popular American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon’s Prime subscription. The service primarily distributes films and television series produced by Amazon Studios and MGM Holdings or licensed to Amazon, as Amazon Originals, with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services. With over 200 million subscribers — including more than half the adults in the US alone — Prime Video operates worldwide, though the service may require a full Amazon Prime subscription to be accessed. In countries such as the United States, United Kingdom, and Germany, the service can be accessed without a full