New Identity for Puffin by Crush Creative

Established in London, UK, in 1940, Puffin is one of the world’s leading children’s publishers carrying some of the biggest names in classic and current children’s publishing. Puffin began 3 – 4 years after its parent brand, Penguin, was established by Sir Allen Lane with his brothers Richard and John, when it launched a series of children’s non-fiction picture books. Early successful titles included The Lion, the Witch and the Wardrobe by C. S. Lewis, Charlotte’s Web by E. B. White, Charlie and the Chocolate Factory by Roald Dahl, and now publishes, among many other titles, popular properties like Percy Jackson and Diary of a Wimpy Kid. To prepare for its 80th year in business, Puffin has introduced a new identity designed by Brighton, UK-based Crush Cr