New Logo and Campaign for Amsterdame by Bulletproof

(Est. 2023) Amsterdame is a campaign that highlights the increasing gender gap in the Netherlands and demands legislative action towards closing it. Leveraging the city’s upcoming provincial elections on the 15th March and coinciding with International Women’s Day, Amsterdame will see the entire city plastered with witty slogans and hard-hitting statistics that demonstrate the real impact of ignoring the issue any longer. The campaign is a joint effort by Bulletproof, InHolland University of Applied Sciences, University of Amsterdam, Vrije University, Amsterdam University of Applied Sciences, and Mediacollege Amsterdam. Logo. Icon. Other icons and graphics. Typography. Posters/placards. Instagram stories. Canals, renamed. Canal stickers. University stickers. Regular stickers.