New Logo and Identity for Adler Planetarium by Pause for Thought and The Change Project

Opened in 1930, the Adler Planetarium in Chicago, IL, is a museum dedicated to the study of astronomy and astrophysics and was the first planetarium — projecting an image of celestial bodies onto a dome — in the United States. Founded by and named after Max Adler, who became a philanthropist after working at Sears Roebuck & Co., the Planetarium now hosts more than half a million visitors each year with the mission to “connect people to the Universe and each other”. Yesterday, Adler Planetarium introduced a new identity designed by New York, NY-based Pause for Thought and San Francisco, CA-based The Change Project. OLD website and old samples of digital banners. The Adler Planetarium’s new logo borrowed from the sky in multiple ways. It now incorporates a w