New Logo and Identity for AFTRS by M35

Established in 1973, the Australian Film Television and Radio School (AFTRS) is Australia’s national screen arts and broadcast school and is regarded as one of the top film school’s in the world. It is a federal statutory authority, established by the Australian Film, Television and Radio School Act 1973. It focuses on the technical aspects, offering degrees in cinematography, directing, editing, screenwriting, and more. Recently, AFTRS introduced a new identity designed by Sydney, Australia-based M35. After a deep, consultative 9-month process engaging all levels of the organisation, the resulting brand is built on a motion-first identity system — the timeline — communicating the fundamentals of contemporary storytelling and marking the School’s place in hist