New Logo and Identity for Alpha Course

First taught in 1976 for new Christians attending Holy Trinity Brompton church in central London, the Alpha Course — U.S. website here — is a 10-week program where participants meet for a meal, a talk, and discussion that explore the basics of the Christian faith. Alpha Courses can be held anywhere; in churches, schools, prisons, and so far has been adopted in 169 countries, run in 112 languages, with a cumulative 22.5 million people taking the course. Recently, Alpha introduced a new global identity designed by an independent group of London designers — a few of them Wolff Olins colleagues — that included Robyn Butler, Campbell Butler, Rosie Isbell, Fleur Isbell and Ije Nwokorie. Some samples of previous communications. Brands are normally afraid of questions becau