New Logo and Identity for ALT: GAMES by DIA

ALT: GAMES is a new event dedicated to the Australian gaming industry, initiated by the Powerhouse museum group and hosted in Sydney this past April. This two-day festival was created for all levels of gamers, game developers, design studios, and artists. It featured installations, workshops, gaming showcases, and speaker sessions, and brought together attendees and speakers from around the world. For the inaugural event, the New York-based studio DIA developed a dynamic new identity. We created a bold visual identity featuring a custom logotype inspired by game controller shapes, paired with a punchy black and neon green palette to capture the festival’s vibrant, future-facing energy. All of this was developed within the Powerhouse brand framework, including its content-forward approach a