New Logo and Identity for AMUE by Graphéine

Established in 1992, Amue (short for Agence de mutualisation des universités et etablissements, which translates to “Agency sharing of universities and institutions”) is an organization devoted to fostering innovation among universities and other Higher Education and Research Institutions in France with over 170 institutions as its members. This month, Amue introduced a new identity designed by Lyon, France-based Graphéine. (There are a few more images than shown in this post here). Full logo on purple stuff. Apostrophes on blue stuff. I imagine the little blobs in the original logo are meant to represent single quote marks and serving as a metaphor for conversation between the organizations. A noble effort in concept but awfully executed originally. The new versi