New Logo and Identity for Apex Wheels by Gold Front

Established in 2007, Apex Wheels designs and distributes lightweight performance wheels. Founded by Eddy Pintacsi and headquartered in Pleasanton, CA, the company’s first foray into wheels was a specific solution for BMW race cars that has evolved into a comprehensive offering that covers not just performance cars but regular makes that range from Acura to Alfa Romeo to Honda to Nissan to Porsche and has grown into a team of more than 30 staff members across nine states and a warehouse with over 15,000 wheels in stock. Committed to providing products for those looking for real performance and not just motorsport styling or fashion, Apex Wheels’ engineering process extends from forging dies designed from scratch to make their unique profiles to the time-consuming independent testing a