New Logo and Identity for Assape by Abmo

(Est. 2023) “More than a clothing store, Assape is an invitation to rethink your consumption habits as soon as possible. Eco-responsible fashion is the future, not an option. Assape redefines the offer of second-hand clothing and accessories to popularize it and make it the first purchasing reflex. Our ambition: that everyone dares to go second hand.” Assape has two retail stores in France. Logo. Icon. Wordmark. Wordmark with tagline. Your browser does not support the video tag. Logo animation and construction. Color palette. Typography. Pattern. Sample layouts. Instagram stories. Advertising. Storefront. Signs. Bag and t-shirt. Pins.