New Logo and Identity for Athletics Canada by One Twenty Three West

Established in 1884 and having gone through numerous names since then before settling on its most recent moniker in 1990, Athletics Canada is the national sport governing body for track and field, para athletics, cross-country running, and road running. Based in Ottawa, Ontario, Athletics Canada is a non-profit organization whose purpose is to support high performance athletics excellence at the local, national, and international level and to provide leadership in developmental athletics. Earlier this year, leading up to the Tokyo Olympics, Athletics Canada introduced a new identity designed by Vancouver, Canada-based One Twenty Three West. Athletics Canada’s distinctive new logo fuses together a modern design, Canadian colours and visuals from the world of athletics to create a new look f