New Logo and Identity for Atmos Rewards by Interbrand

Established in 2025 as a result of Alaska Airlines’ acquisition of Hawaiian Airlines last year, Atmos Rewards is the new shared loyalty program of Alaska Airlines and Hawaiian Airlines that replaces Alaska Mileage Plan and HawaiianMiles. It has been rolled out for Alaska’s costumers, with Hawaiin joining later this year and will give travelers access to a growing network of 1,000+ destinations and 30+ airline partners worldwide, including the oneworld® Alliance. The rebrand of the new program, including naming, tone of voice, and visual identity, was done by Interbrand. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, video'); Array.prototype.forEach.call(videos, function (video) { if (video.tagNam