New Logo and Identity for Aventura Mall by King & Partners

Opened in 1983, Aventura Mall in Aventura, FL, a suburb of Miami, is the largest in the state and the second largest in the U.S. behind King of Prussia Mall in Pennsylvania and a couple hundred thousand square feet ahead of Mall of America in Minnesota. At 2.7 million square feet (250,000 square meters), including a recent three-story expansion, the mall houses over 300 stores, a 24-screen movie theater, a food hall, stand-alone restaurants, and a 93-foot slide. Not only is it big but it’s also one of the highest money-making malls in America being near some of the most affluent neighborhoods in Florida and where shoppers spend an average of $338 per visit, way above the national average. With the completion of the expansion late last year, Aventura Mall introduced a new identity des