New Logo and Identity for Battersea by Pentagram

Established in 1860, Battersea (previously Battersea Dogs & Cats Home and originally Temporary Home for Lost and Starving Dogs) is an animal shelter with three locations in South East England: the London center in Battersea, the Old Windsor center in Berkshire, and the Brands Hatch center in Kent. Named after its location in Battersea Park — near, yes, Battersea Power Station of Pink Floyd album cover fame — Battersea takes care of approximately 7,000 animals each year and accepts any dog or cat of any age, breed, or health status, never turning one away. Funded by public donations, the organization has helped over 3 million animals in its 158 year history. Earlier this month, Battersea introduced a new identity designed by London, UK-based Pentagram partner Marina Willer w