New Logo and Identity for Battle Cancer by Land of Plenty

Established in 2016, Battle Cancer is a functional fitness fundraising event series that invites competitors to raise money and awareness for their chosen cancer charity. Founded by Scott Britton, a former Detective Sergeant with the Devon and Cornwall Police in England, the event has grown from a single event in Manchester to a world tour of 12 events in 2023 making stops at cities like Dubai, Miami, Barcelona, and more, thanks in part to a new, three-year partnership with Nike. While Battle Cancer has its own charity, the company is for-profit and it exists to facilitate fundraising for existing registered cancer charities through active participation. Each event consists of teams of four competing in an endurance test of five 10-minute workouts with a 20-minute rest in between for a tot