New Logo and Identity for Plenty by &Walsh

Established in 2013, Plenty is an indoor vertical farming company that grows pesticide-free, non-GMO leafy greens including baby arugula, baby kale, lettuce, box choy, and mizen. Headquartered in San Francisco, CA, with additional R&D facilities in Laramie, WY, Plenty uses less than 1% of the land and 5% of the water than traditional farming, it can harvest every day of the year, and can manage with full precision 200 plants per minute. Plenty is available locally at select grocery stores and through online delivery partners. Late last year, Plenty introduced a new identity designed by New York, NY-based &Walsh. A look at the farm (older photo with previous logo on uniforms). [Plenty] came to us for a rebrand with two goals. The first was to convey the uniquely craveable flavor of