New Logo and Identity for BERA by How & How

Established in 2013, BERA (Brand Equity Relationship Assessment), headquartered in New York, NY, is a predictive intelligence brand-building platform. What that means, in yet more hard-to-understand words, is that the platform uses a “causation algorithm that has been tested on 4,000+ brands across 7 years, [allowing] you to know exactly what impacts your sales, sales profitability, or your sales-to-enterprise value ratio.” I have poked around their website quite a bit and I’m still not sure what they do but I believe that, in a nutshell, you input your own brand’s metrics across different categories and it will compare it to the 4,000 brands and 2.1 billion data inputs in its database to give you suggestions on what steps to take next — all while updating and