New Logo and Identity for Build-a-Bear by Idea is Everything

(Est. 1997) “Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store. Build-A-Bear Workshop is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially as a workplace for teenagers.” (Wikipedia) Logo detail for Build-a-Bear, masterbrand. Logo detail for Build-a-Bear Workshop, retail brand. Custom type. Typography styling. A few applications. Take-out box. Business card. Certificate.