New Logo and Identity for CASI by TEMPLO
CASI (Climate Action Services International) provides tailored, one-on-one climate consulting services for creative and cultural organizations. Established by the team behind Gallery Climate Coalition (GCC) — a nonprofit working to decrease emissions in the visual arts sector — CASI was created to help individual arts institutions take concrete, measurable steps toward their sustainability goals. Accompanying their Earth Day launch (yesterday!), CASI introduced a new logo and identity designed by London-based agency TEMPLO. The CASI team had a vision for a mission-driven humanist brand, a navigable visual system and a clear relationship with the art world. We developed a logo that explored the semiotic and visual characteristics of hobo hieroglyphics. A standing figure with arms encircling