New Logo and Identity for Center Parcs by DesignStudio

Established in 1967, Center Parcs is a chain of holiday villages and parks in Europe providing fully equipped cottages in the midst of nature, whether that be in the forest, next to the water, or on a mountain. First opened in the Netherlands with a single park, it now has 29 — 9 in the Netherlands, 7 in France, 7 in Belgium, and 6 in Germany — offering modern settings, a broad range of experiences and activities, and a strong focus on sustainable and local initiatives. This week, Center Parcs introduced a new identity designed by London, UK-based DesignStudio. A first of its kind, Center Parcs Europe has always been a pioneer of the travel industry. As the brand continues to evolve, they had an opportunity to create a visual identity to better match and communicate this innovative spirit.