New Logo and Identity for Chance to Shine by Article

Established in 2005, Chance to Shine is a UK charity dedicated to reversing the decline in cricket — the sport not the insect — in state schools. It sounds weird, yes. The goal isn’t to get kids to go cricket crazy or find the next Million Dollar Arm but to “bring young people from all walks of life together and teach life skills that will stay with them forever”. They have brought cricket — by training teachers, providing equipment, linking schools to local cricket clubs — to 2.5 million children in 11,000 state schools across England and Wales. Recently, Chance to Shine introduced a new identity designed by London-based Article. [The logo] is based on the combination of a batsman’s wagon wheel graphic and a spark. The spark comes from the &