New Logo and Identity for CivEd by Rethink

Developed by Vancouver-based Urbanarium, CivEd is a workshop-based civic education program for K-12 students in British Columbia. Designed to teach young people how to be active, engaged residents, CivEd courses (which are currently in development) will “explore current issues and themes of city and Nations governance, urban planning and design, land use, architecture, equity and more.” Accompanying the program’s 2022 rollout is a new logo and identity designed by Canadian agency Rethink. We were tasked with developing a name, tagline, logo and branding system for the workshop that could appeal to a broad audience (teachers and K-12 students) but still look cohesive throughout, and infuse a topic that’s otherwise fairly dry with excitement. To ensure a playful feel across all demographics,