New Logo and Identity for Currencies Direct by The Allotment

Established in 1996, Currencies Direct is a non-bank specializing in foreign exchange payments and international payments for both individuals moving overseas and for businesses buying and selling abroad. Headquartered in the UK with operations in Europe, Africa, Asia and the United States, Currencies Direct processes 220,000 transactions a year, it will transact $4 billion this year in currency paymentsm and it will now do so with a smile. Earlier this year, the company introduced a new identity designed by London-based The Allotment.Currencies Direct brand had a strong service offer based a distinctive and unique ability to deal with their customers in a personal and friendly way. This empathy though had not been translated into a compelling narrative or brand identity. Currencies Direct