New Logo and Identity for Domino’s by Work In Progress

Established in 1960, Domino’s is the largest pizza company in the world with more than 21,500 stores in 90 international markets that serve over 1 million customers each day. With a single store in Ypsilanti, MI, when it first opened, the company began franchising in 1967 and by 1983 already had 1,000 stores in the United States and 1,000 stores internationally by 1995. Today Domino’s offers six types of pizza crust (hand tossed, crunchy thin, handmade pan, gluten free, new york style and parmesan stuffed crust), specialty pizzas, oven-baked pastas and sandwiches, loaded tots, loaded chicken, stuffed cheesy bread, bread bites, chicken wings, boneless chicken, marbled cookie brownies, chocolate lava crunch cakes, and salads to the tune of global retail sales of over $19.4 billion in 2